| Considerations for Business Process Outsourcing | ||||
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Business process outsourcing (BPO)
facilities, which handle non-voice work, are easier to manage than
offshore call centers. This is because of the nature of the work
itself as well as the human resource issues associated with call
centers in emerging economies.
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By Anthony Mitchell InternationalStaff.net |
Common types of BPO works are: 1. E-mail support and Web-based chat. 2. Data conversion. 3. Medical billing. 4. Insurance claims processing. 5. Mortgage underwriting. 6. Data entry. |
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E-mail and text-based
chat can consist of technical support and non-technical work. According to Vasant Subramanyan, the manager of an
InternationalStaff.net contract facility in Kolkata, India, successful
ingredients for high volume BPO work, such as insurance Latest News
about insurance claims processing and medical billing, are: * Define procedures. * Make certain that both the outsourcing facility and the client agree on the procedures to be followed. * Implement those procedures correctly over time. * Establish metrics (quantifiable output parameters). * Put back-end procedures and paperwork in place. * Institutionalize a training system. *
Monitor to ensure that procedures are followed and metrics are achieved
Adblock Management
Organization B.R. Chandra Shekar of
eBusiness India manages BPO
outsourcing projects for U.S. clients in India. Chandra Shekar stresses
the importance of setting up a management system at a BPO outsourcing
facility. "Outsourcing
facility managers have a lot on their plate, a lot to distract
them," Chandra Shekar said. In his experience, "There needs to
be a project manager assigned at the outsourcing facility with specific
responsibility for a client's project, otherwise an outsourcing project
can go off course, particularly at a larger facility." The project
manager is given ownership responsibility for an individual BPO project. On the larger scale,
within both BPO and call center Latest News about call center
facilities, a segmented organizational structure is needed, with
separate departments handling different tasks. When an outsourcing
facility merges multiple job descriptions, this can lead to confusion,
for example if quality assurance (QA) and management information systems
(MIS) responsibilities are both assigned to the same manager or
department. "QA needs to be conducted by a separate department, or it loses its integrity," Chandra Shekar said. "Every center needs to invest in a quality assurance department," he said, referring to both voice and non-voice outsourcing. Most of the outsourcing centers that he has seen in South Asia do not have dedicated quality-assurance personnel, he said, but have the team leaders do quality assurance work. "This not only effects productivity," Chandra Shekar said, "but also effects quality." Personnel
Characteristics Vasant Subramanyan has found that BPO staff are easier to manage than call center staff. "Call center staff are like ballerinas," he said,
"dancing around and requiring special treatment." BPO staff,
in comparison, are older and low key. They work during the day,
appreciate routine, and have more realistic outlooks. Vasant said that call
center agents, many of whom are in their early 20s, often view their
workplace as an opportunity for social and dating advancement. In call
centers in India, Vasant says, "People often hunt where they
work." Substance abuse is more of a problem among call center
agents than BPO staff, he has found. Vasant is often called upon to resolve personal disputes between employees engaged in voice programs. For example, a female call center agent recently showed up for work with her hair cut short. Why? A male employee had put chewing gum in her hair to attract her attention. The Future In the next five to 10
years, software will increasingly take the place of human gatekeepers
and human intervention in business process Microsoft Business Solutions
for CRM outsourcing operations. Advances in handwriting recognition
systems and artificial intelligence will not eliminate the need for BPO
outsourcing, but will make it more sophisticated and technology
intensive. Blended BPO and voice operations will become more common. In the voice field,
increased use of interactive voice response (IVR) systems and advances
in voice recognition Latest News about voice recognition technologies
will reduce the volume of voice work outsourced. This will result in
more sophisticated blended BPO-voice operations. Ayub Khan of e-commerce firm InifiniLogic in Karachi welcomes blended systems, which he is already running for InfiniLogic's e-commerce infrastructure clients. Blended high-tech facilities handling voice and BPO work will require fewer employees, which decreases demands on human resource departments. This is because blended work is more challenging and stimulating, and turnover is reduced, Khan has found. |
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This article originally appeared on: http://www.ecommercetimes.com/story/41985.html on 04/05/05 5:00 AM PT This article is owned by and reproduced with the permission of ECT News Network, Inc. but may not be reproduced without the prior formal permission of |
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